How to make your exhibition visit as effective as possible

In order to maximize the benefits of visiting the exhibition, we recommend that you plan your work in advance. First of all, set clear goals for visiting the exhibition and draw up a work plan. Decide what tasks you are solving, what you are looking for, what needs to be done first, etc.

Familiarize yourself in advance with the theme of the exhibition and the profile of the exhibitors' activities.
You can find detailed information about the participants and the exhibition plan on the exhibition website. If this information is not freely available, please contact the organizers.

Study the program of events within the framework of the exhibition. Choose the events that are of the greatest interest to you. Plan your time in such a way that it is enough for both work at the stands and the business program.

Schedule business meetings at the exhibition in advance. Identify the companies that are of the greatest interest to you, contact them and agree on the time and topics of negotiations. Find out if there is a system for pre-scheduling business meetings (matchmaking), buying programs, etc.

Study the directions to the exhibition. Choose the route that is most convenient for you.

Get acquainted with the infrastructure of the exhibition complex. Find out where you can park your car, use a copier, fax machine, access the Internet, order translation services, print printing products, etc.
This will allow you to feel confident and solve your tasks quickly.

Pre-register. The organizers often offer to fill out a registration form on the exhibition website in advance and send you a free invitation card, visitor badge and additional information materials of the exhibition by mail. Pre-registration will save you from having to stand in line to register at the entrance to the exhibition, and will save time.

Come to the exhibition with your colleagues. Define an individual work plan
and the route of the exhibition inspection for each employee of your company. This way you can significantly increase the number of business contacts and attend more events.

Use the exhibition's catalog and guide. The exhibition catalog usually contains an alphabetical list, a detailed description of the activity profile and the contact details of the exhibitors. In the guide you will find an exhibition plan indicating the location of the stands
and the program of events of the exhibition.

Please contact the organizers of the exhibition if you have any questions. They will help you find the participant you are interested in and tell you how to get to the desired booth or venue.

Use the exhibition as a convenient meeting place not only with the exhibitors, but also with your clients, partners and colleagues. You can make an appointment at the business center or the business area of the exhibition. In addition, modern exhibition complexes have convenient cafes
and restaurants.

Use the exhibition's opening hours from the first to the last minute. Business meetings can often be arranged before and after the opening day of the exhibition.

Additional tips:
- in order not to miss the exhibition, include the dates in your calendar.;
- if you are visiting an exhibition in another city, book hotel rooms and air or train tickets in advance.;
- take a large number of business cards to the exhibition;
- after visiting the exhibition, pay special attention to processing the received data
and maintaining established contacts.

Materials were used www.expoeffect.ru (Exhibition Consulting Agency)